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PPC Keywords

This article looks at the information you need to gather before selecting your keywords, refinements and monitoring/maintenance. Before starting PPC activity it’s important to have a fixed goal in mind...

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What Goes in a PPC Report

SEO reporting is fine monthly but PPC is more reactive and instant so needs to be reported weekly. Before reporting have a clear goal in mind so you can how successful a month you have had i.e. if the...

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